Save girls, save the girl child, is a campaign in India to end the gender-selective abortion of female foetus, which has skewed the population towards a significant under-representation of girls in some Indian states. The "Beti Bachao" campaign is supported by human rights groups, non-governmental organizations, and state local government in India. The act has also gained pace at international level.Beti Bachao activities include large rallies, po campaigns, wall paintings, billboards, and television commercials and short animations and video films. Celebrities such as video director Jagmeet Bal, and Bollywood actress Priyanka Chopra, have become involved in beti bachao beti padhao.Rates of female foeticide in Madhya Pradesh are increasing; the rate of live births was 932 girls per 1000 boys in 2001, which dropped to 912 by 2011. It is expected that if this trend continues, by 2021 the number of girls will drop below 900 per 1000 boys.
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